Dublin: Monday 26th of September 2011. Three, Ireland’s largest high speed mobile network and mobile broadband market leader, has together with Blueface launched a new and innovative business offering designed to deliver big business service at small business prices. Three and Blueface are today announcing the introduction of Ireland’s first telephone App delivering a mobile landline service for Three business customers on their iPhone.
This new telecom App is primarily targeted at the SME market, delivering significant cost savings versus existing services with all the flexibility of a mobile network. With Fixed Line penetration currently at 71%, Three and Blueface see a significant opportunity for growth through delivery of a high quality service with a very competitive cost structure.
It is widely acknowledged that Irish businesses currently pay some of the highest landline costs in Europe with Comreg estimates putting it as much as 40% higher than the UK (€25 compared to €15 in the UK). Blueface is a landline app that is free to download with no monthly charges or landline rental, allowing users to make significant savings. It enables you to create a brand new landline number or carry over your existing landline number. With this service, if your customers try to contact you on either your mobile or landline, you can be instantly reached.
Eoin MacManus, Commercial Director at Three commented on the launch: “This agreement with Blueface gives Three a significant advantage over our competitors in the SME market. This simple, easy to use service will mean businesses can now have all the benefits of a fixed line number with the flexibility of mobile communications at exceptional value. We are delighted to bring this innovative product to the market and look forward to working with current and potential business customers to offer them some of the best value business communications solutions in Ireland.”
Alan Foy CEO, Blueface revealed his delight at the deal: “Blueface are delighted to be partnering with an innovative operator like Three to launch this unique landline service to small businesses. The Three landline App not only provides business customers with an innovative way of accessing a fixed landline but also enables customers to save costs by removing fixed cost monthly line rental and by using Blueface’s low-cost international call rates. Blueface are continually innovating to provide our SME customers with big business communications services at a small business price, and we look forward to providing even more developments in the near future.”
This new offer from Three combines innovative new technology with an attractive pricing structure. The App is free to download and there is a once off activation fee of €10 (ex VAT). Charges to make or receive calls are 15c (ex VAT) peak, off peak and weekends. The service is available on a Business Solo Plan with Three costing €75 per month. This includes
unlimited Mobile & Landline ROI and UK calls, unlimited texts for ROI together with unlimited Data. International calls cost 12c EU, 10c US and Canada and 20c Rest of the World. Roaming charges include: EU calls are 25c to make, 11c to receive; making and receiving calls from US are 75c; making and receiving calls from Rest of the World cost 99c and world Data Charges are 99c per MB.
Blueface developed the award winning app in connection with Vennetics, an innovator in telecommunication and IT application solutions, using GSM OneAPI specifications. This partnership between Blueface and Vennetics resulted in the companies winning the North / South Collaboration Award at the Irish Times Innovation Awards 2011. The App is not only the first Telecom App in Ireland but also a world first in terms of the newly adapted One API specifications as agreed by the GSMA.
Three has launched a number of ground–breaking initiatives including Ireland’s first ‘All you can eat’ data offering on both Postpay and Prepay, allowing customers to surf for free, with no excess charges. Three is proud sponsor of the Irish National football team and the Football Association of Ireland. Three’s “Dare to Dream” affinity scheme offers Football Association of Ireland-affiliated clubs across the country the chance to earn cash when their members switch to Three which helps with its support and development of grass roots football


