Business News

Nov 15

10 Tips for Your Company before Entering a New Market

exporting to new markets

Businesses are ready to branch into new markets once they are well established and flourishing in their home market. The main key to succeed in a new market is ensuring you have a disciplined, well-planned out approach by investing a lot into a complete market analysis. At Blueface, we love to see Irish brands succeed in new markets. However, there are various factors that every business owner should consider before taking the plunge.

1. Choose the right country: Not every country is suitable for your business segment. Studying the country’s GDP and trade patterns gives an idea of the economic situation. The focus of the market analysis should be to derive insights on which country has the highest demand for your product and least supply for the same. Use Google Trends to verify demand in your target market.

2. Check the Cost: It’s always a good idea to check the cost of doing business in your new market. Is your new market drowned in high taxes? It is pivotal to know the amount of capital required to cover import duties, foreign taxes, shipping, insurance, overseas distribution and storage costs. All these costs need to be factored into your entry plan to derive the profit margin and develop a competitive pricing strategy. Obtain measurable benchmarks related to starting a business here.
3. Know the Social and Cultural Factors: Countries are very different from one another in terms of the religion practised, language spoken, social conduct, food and in many other ways. Also, consider if the habits of that country align with your products? As John Hooker once said “there is no better arena for observing a culture in action than business”. Doing a PESTLE analysis will help you analyse the political, economic, socio-cultural, and technological changes in your business environment.

4. Understand the market: Create buyer personas for your product. To do so – it is best you answer the following questions:
· What do my target market want? Will they be interested in your product?
· Understand the pricing for similar products in the market and study how new products are marketed in the region.
· How do the locals like to shop? Would they be motivated to purchase online or offline? If it is offline, would they prefer exhibitions, open air markets or departmental stores?
Google Trends proves useful to understand shopping behaviour of customers too.
Apart from the above, talk to other local companies that have worked there, ask them who they do business with and who they find to be reputable? Visit Trade organisations in those locations as trade shows, export related summits and trade missions can be helpful in this regard.

5. Analyse the competition: Study the current competitors in the market and analyse their value propositions, derive lessons from their successes and more importantly their failures. What gap did they not fill? How would your company fill that gap successfully? This tool proves functional in determining your market position.

6. Choosing the best business model: Examine if it is completely necessary to fully establish and register a new company, with a local physical office and hiring staff members? This is a big move especially if this is your first entry into a foreign market. There are two alternatives to this: Firstly, get an international number from Blueface that allows your local customers in that market to call your office in Ireland at no extra cost. This allows you to have a virtual office with several numbers directing to one account. Find out how we can help you enhance your international presence. Secondly, find a reliable and reputable local partner who would be willing to market your white labelled products/services and generate growth.

7. Prepare a Performance Index: Create a performance index with a certain export budget and overseas distribution etc.., maintain key dates in your export calendar, sales targets, marketing strategy for the new market, risk management, technology costs and measure the return on investment against it to know where exactly you stand. Product Profitability Analysis tool helps identify top performing products to cut unprofitable product lines.

8. Effective Partner Relationship: There are three forms of governance between new market entrants and their international partners; trust, knowledge sharing, and contract-based relationship. All of these mechanisms contribute in enhancing the new entrant’s competence to exploit local market opportunity. However, among the three, trust seems to be the most effective way to curtail distributor opportunism.

9. Know the Political and Legal Factors: The attitude of the government and the people of the host country towards foreign companies is to be considered seriously. It is best to work with local experts in understanding the laws that would govern your business in the new market. There are different factors to consider, for example taxes and import/custom duties, that need to be understood carefully. Yet again, PESTEL analysis provides a bird’s eye view of the business conduct.

10. Business is a Collaborative activity: Success only comes from effective collaboration which emanates from adopting very clear and transparent business methods right from the beginning. This in turn will help garner good reputation in the new market. According to Nielsen 92% of customers believe recommendations from friends and family over other forms of advertising. Last but not the least, be ready to change your plans to adapt to the ever-changing market needs.

Ireland is currently the world’s most globalised economy. In order to continue growing, it is crucial that while penetrating into a new market, the focus is on execution and operational excellence. Therefore, it is crucial that we develop highly flexible business models that can respond to new opportunities and threats effectively.

Blueface is exhibiting at the EXIM Summit happening in Dublin on Nov 18th 2015 at the Croke Park.

Sep 15

IP Desktop Phones: Far from Dying

Over the past few years, there has been a common perception that IP desktop phones are on the verge of dying. Yes, it’s true that landline telephony is on the decline, VoIP ‘landline’ calls are on the rise. This assumption stems from people believing that landline telephony usage is on a rapid decline owing to increased fixed mobile substitution, yet this is not the case.

Our recent Blueface ICT surveys showed that majority (67.4%) of businesses currently subscribe to or have access to, both a landline and mobile telephony service. Only 13.4% reported use of landline only, with a slightly higher 15.7% using Mobile only. It is quite evident from these figures that an all mobile business is limited in its ability to project a corporate image and therefore, landline as an element of Business Telephony will certainly remain important.

An article from Telegeography provided many interesting insights into the  main scenarios behind the growth of IP Desktop phones.

Increase in VoIP based phone lines:

Statements that refer to the “death of the PSTN” actually refer to the replacement of TDM (Time-division multiplexing/ circuit switched) technology in the telecommunication network by VoIP technology. The reason behind this is mostly due to cost efficient programs  rather than a new service development.

  • The study also suggests that the decline of phone lines is limited to 1.3% per year CAGR since 2008 – the year when the total number of wired phones lines peaked with 1.29 billion subscribers.
  • It is interesting to note that even though switched telephone lines have declined at a compound rate of 4% every year, VOIP consumers have increased by a whopping 18% annually, enabling to neutralize the decline in switched phone lines.

Decline in Residential Landline voice:

Over the last few years, residential landline voice traffic has decreased rapidly owing to an increase in mobile and VoIP to VoIP calling. However, this has not affected the number of phone lines which remains more or less stable.  According to Ofcom’s recent Communications Market Report, the number of fixed outgoing phone calls from residential phone lines has decreased with an 8.2% CAGR (Compound Annual Growth Rate) over the last five years.

The Future

With all the positive trending for IP desktop phones, there is no ignoring the fact that there is much more for the next generation to look forward to. Some of the major developments that would take over telephone communications are:

  • Software based Communications
  • IP Media Phones
  • Hosted PBX (Private Branch Exchange)

In our recent ICT survey, a high number of respondents (70.9%) said to be using computer-based telephony software (i.e. Skype, Google Talk, X-lite) for business purposes. This is a reflection of the growing expectations and demands on businesses IP connection. While it has not yet been used as a major mode of telecommunication by businesses, it is definitely gaining ground in the fiercely competitive telecoms industry.

Another area of major growth in the IP phone space is the IP Media Phones. According to Frost & Sullivan, IP media phones are advanced IP desktop phones which have large displays with either integrated or plugged cameras to enable video communication, as well as support advanced telephony,Unified Communication (UC) features and integrated business applications. The IP media phone market shipped around 1.5 million devices in 2014 and this number is expected to quadruple in the next seven years. The main drivers behind moving to IP media phones are reduced costs and the need to switch to UC-enables devices.

IP Desktop Phones

IP Desktop Phones

With the cost of setting up a PBX system (telephone system within a company or institution that switches calls between users on local lines whilst allowing all users to share a certain number of external PSTN phone lines) being extremely expensive, many businesses are making the move towards a hosted PBX. The Hosted PBX handles voice signals using an IP connection and they carry out the same functions as a traditional PBX with many  benefits  such as reduced initial investment costs, increased flexibility, remote management and greater computer-technology integration. Our ICT survey revealed that 10% of respondents already used Hosted PBX, while 22% felt it would be useful for their business.

There is still a long time before we see the IP desktop phones being replaced on a large scale. Most of the major enterprise communication vendors experienced healthy growth in IP desktop phone shipments in 2014 and also invested in new ones including media phones, SIP phones, Microsoft-optimized/qualified devices and lower-end IP desktop phones.

To sum up, IP phones are not dead by any kind of measure and are here to stay with various offerings in terms of shapes, prices, integration and multimodal communications.

By, Nisha RajendraPrasad

Sep 15

Blueface Delighted To Sponsor SMEs At 2015 Web Awards

Web Awards 2015
Blueface is delighted to announce that we will be sponsoring the Medium SME category at The Realex Payments Web Awards 2015. The award ceremony will take place on October 15th in the beautiful surroundings of the RDS Concert Hall.

Over 600 websites have been nominated for an award across 30+ categories ranging from news and media to ecommerce and of course SMEs as well. The competition is sure to be stiff with superbly designed sites in the running for what would be a well-deserved prize. See for yourself, you can find the full list of nominees here.

The awards have been recognising outstanding website development and design for 8 years. In today’s business environment your website is perhaps the most common touchpoint that your business and brand has with customers and the The Realex Payment Web Awards 2015 represent what businesses of any scale should aspire to regarding their own online presence.

Follow the excitement of award night on Twitter using #webawards15.

Best of luck to all nominees, we’ll see you on the night.

Feb 15

Jabra Headsets Now Available with Blueface

Jabra Headset

Blueface is delighted to partner with Jabra, a world leading manufacturer of business headsets. Based out of Denmark, the company is an industry leader in the supply of headsets for SME’s, corporates and government.

Blueface customers can now avail of wired headsets and wireless headsets. The Jabra Biz 1900 Mono and Jabra 920 with headset lifter are the two preferred options as being among the most popular headsets in the market.

6 Reasons Your Business Needs Headsets

  1. Freedom to use both hands at once
  2. Consistent positioning of the microphone
  3. Noise cancelling technology filters out background noise
  4. Better for your health – give your arm a rest and reduce stress on your back, shoulder and neck
  5. Cordless headsets offer users the mobility to be away from the desk and still be productive
  6. All headsets supplied by Blueface integrate with the Panasonic UT series of phones

Jan 15

2014 Year in Review

Blueface 2014


Blueface, Ireland’s leading cloud telephony company, recorded its most successful year in business in 2014, with an impressive growth to 24,000 business customers users and a 18.9% growth year-on-year increase in revenue. To cater for this growth, the company will recruit for ten new positions across the areas of sales, marketing and engineering.

In the past year, Blueface has become a leading telecom brand in the SME and corporate market, through strategic partnerships with Panasonic and Microsoft Lync and continued developments in Research & Development. The company has performed strongly in growing its SME and corporate customer base and has secured contracts with BAM Construction, St. Patrick’s College, Goal, Nicholas O’ Dwyer Consulting Engineers, Tusla, Dualway Coaches, Galetech energy, Castleknock College, Amentum Capital and Social Entrepreneurs Ireland. Such growth can be attributed to the growth in broadband availability, the rise of remote working and the market beginning to mature with respect to telecoms services in the cloud.

Alan Foy, CEO of Blueface, said: “This year has been an exciting year for Blueface. The company has recorded its most successful year and this is reflected in our current recruitment drive for ten new positions. We have found that customers are increasingly eager to avail of new low-cost converged offerings and hosted voice services delivered on the company’s existing IP network. Blueface strives to support Irish business by supplying high-quality, low cost services. The company’s ambitions for 2015 are very clear; aggressive growth through investment in sales and marketing along with a proactive acquisition strategy”.

Highlights for the company in 2014 included:

  • In February 2014, Blueface published its ICT Insight Report, which uncovered insights into existing business telecoms usage across Ireland as well as a set of predictions based on research.
  • A strategic partnership with Microsoft Lync, to offer Lync customers the ability to make calls outside of the corporate network anywhere in the world.
  • A strategic partnership with Panasonic, to launch a new range of IP phones. This product is available exclusively to the Irish company and is a world first.
  • Blueface Italia office was officially opened in Rome by Mr Richard Bruton TD and Enterprise Ireland CEO Julie Sinnamon
  • Blueface became the first Irish owned telecom company to have a second Point of Presence with a split switch
  • Continued CSR activities including becoming a Patron of the Ireland Funds, supported Trinity’s LaunchBox and Social Entrepreneurs Ireland
  • Bronze sponsor of the Web Summit
  • Celebrated 10 years in business

Are you interested in joining a growing Irish technology company? Take a look at some of the roles we have in our careers section.

Oct 14

Blueface meets Panasonic in Tokyo


Kinichiwa (さよなら)

Some of the Blueface Team are just back from a visit to Japan, to meet with our partners Panasonic, along with some other key players in the Japanese Telecom industry.

To say we were overwhelmed by our welcome and the hospitality shown by our hosts is an understatement.

Some quick facts – Tokyo’s economic impact is bigger than New York and London combined. Based on GDP, it has an economic value of about USD 2.2 Billion, compared to 1.3Bn and 0.6Bn for New York and London respectively. Tokyo’s population including the suburban area is enormous – 37.1 Million people and growing. The central business district in Tokyo increases by approximately 3.3 million people during the business day. Its total area is about the size of Wales….

If you think that the property bubble in Ireland was bad, this might give some comfort – apparently during the Japanese Real Estate bubble the Imperial Palace in Tokyo was worth more than the entire state of California!

Tokyo is probably the cleanest city I’ve ever seen – every road and pavement looks like that have just been laid, and there is hardly any litter in sight. Every wall, every street corner seem squeaky clean. Smoking is banned on the street although not in bars! Roadworks are apparent but the repairs are seamless – not a bump in sight. The subway and metropolitan public transport is incredibly efficient and clean, and punctual of course.

Our meeting with Panasonic was in Fukuoka, a 2 hour plane journey from Tokyo, and we were there two days after arriving in Tokyo. We got to see the latest Panasonic hardware and meet the whole team to discuss developments and how we could work together to provide the best IP telephony experience possible.

We were then accompanied back to Tokyo and brought to the Panasonic experience centre – Panasonic’s view of future technology along with some existing high tech including a very interesting fuel cell for domestic use, and a kitchen of the future which prepared meals like a professional chef – straight off the (holo)deck of the USS Enterprise!

A big thanks to everyone in Panasonic for hosting us, to Hiroshi for his kind hospitality, to Enterprise Ireland for arranging such productive meetings and to all our new friends in Japan. We can’t wait for our next trip…



Sep 14

1 GB Free Data with Compu B


1GB of Data for your iPad Free


Blueface have teamed up with Compu b to offer 1 GB of data free for iPad users. Customers can buy 1GB of Data for €5 and received a €5 Compu b gift card. This offer is available through Compu b stores around the country.


Simply contact Compu b who will create your Blueface account with 1 GB data for €5 and receive a €5 credit from your purchase at Compu b. Call into a Compu b store and let them know you’d like to avail of the offer. A staff member will take your contact and payment details. Blueface will process a payment of €5 and Compu b will provide you with €5 credit off instore purchases. Start using your Data straight away!


About Compu b

Compu b is an Irish Apple Premium Reseller, with Authorised technicians ready to carry out repairs on your Mac, iPad or iPod. Visit for more.

May 14

Celebrating 10 Years

Blueface 10 Years

What happened in 2004?

  • 2004 was the year that Gmail was launched and the smoking ban was introduced.
  • Facebook went live and was open only to students of Harvard.
  • The LUAS was opened in Dublin and the Dublin Port tunnel excavation works were completed.
  • Ireland won the Triple Crown for the first time since 1985.
  • Cork beat Kilkenny in the All Ireland hurling final, while Kerry beat Mayo in the football.
  • Europe won the Ryder cup with Padraig Harrington, Darren Clarke and Paul McGinley all featuring.
  • Mattel Inc announced the split of Barbie and Ken after 43 years :)
  • Greece beat Portugal 1-0 in the final of the Euro Championships.
  • Claire O’Leary became the first Irish woman to reach the summit of Everest and…
  • Blueface was founded!

For the first time in Ireland, it was possible to have a landline telephone service and not pay line rental. It seems like only yesterday.

We set out back in 2004 to revolutionise the telecoms market. Combining cutting edge technology with outstanding customer service, unrivalled features and amazing pricing, we wanted to set the standard for 21st Century Communications.

10 years on and we are the leading IP Telephony company in Ireland with further operations in the UK and Italy. We introduced Europe’s first fixed-mobile unified communications service, made unlimited call plans a standard feature, and are still the only telecoms company here to provide real time billing!

Every day we help tens of thousands of businesses communicate effectively, securely and economically.

So to all of our customers who make it all worthwhile, to our supporters and friends who have helped us so much, and to our amazing staff – past and present – who have helped create an incredible company, we’d like to say a big thank you.

Here’s to the next ten years!


Apr 14

Blueface Italia Launch Partnership with Talent Garden

Blueface Italia is delighted to announce a new partnership with Talent Garden, the leading provider of co-working space in Italy.

Talent Gardenaka TAG – are innovative and original co-working spaces specifically designed for Startups. This is where passion and determination meet intelligence and creativity.

imageCommunication is the soul of every aspiring business. Blueface Cloud Telephony services enable companies to meet the demands of 21st century business effectively and efficiently.

Davide Dattoli, TAG co-founder, was delighted to choose Blueface for this innovative new service.  “TAG is at the heart of the new generation of business in Italy and we are determined to bring best in class services to our customers. Blueface  understand our commitment to excellence and our determination to choose only the best for our customers.”Victoria Mc Auley, Marketing Manager for Blueface Italia is delighted to support TAG and all of TAG’s talented customers. “Here in Blueface we are committed to supporting Italian business, and in particular the vibrant, innovative and exciting startup scene in Italy. We are simply delighted to be part of this great Italian success story.”

Talent Garden (TAG) is a network of Campuses which have created Co-working spaces that are open 24 hours a day, where creative minds full of enthusiasm and passion, courage and imagination, help and compete with one-another. The Talent garden model doesn’t just aim to share working space it also aims to cultivate similar minds that stimulate one another creating a “PASSION WORKING SPACE”.

For more info :
Talent Garden Blog :

Apr 14

International Phone Numbers for your Business

Are you looking to sell into markets outside of Ireland? The first step should be for you to get an international telephone number for your business. This immediately gives you a local presence allowing potential customers or partners to call you at a local rate while you receive the call at no charge.

International Numbering

Below is a list of our most popular countries for customers:

Most Popular Countries for Blueface International Phone Numbers:

  1. United Kingdom
  2. United States
  3. Australia
  4. Poland
  5. Italy
  6. Canada
  7. Sweden
  8. Germany
  9. Norway
  10. Belgium

International numbers are a great way to specially serve another market at very little cost, it positions your organisation favourably against local competition and overall primes you to achieve more incoming sales by making you look like you have a local presence.

Low Monthly Fee: Starting from €8 ex VAT. A full price list of numbers is available here

No Cost to Receive a Call: Number delivered to your Blueface SIP account (landline phone) free of charge.

Easy to Set-up: Simply add the number to your account and you’re ready to receive calls in 5 minutes – that’s it!

Are you ready to take your business international? Start with Blueface on 01 524 2000.